We marvel at the story of Irena Sendlerowa, the brave woman who smuggled 2,500 Jewish children out of the Warsaw ghetto in suitcases or medical bags. We admire Anne Frank – a talented teenager who died in the Bergen-Belsen concentration camp. Her diary describes in haunting detail the terror experienced by Anne’s Jewish family hiding from jack-booted Nazis in an attic in German-occupied Holland.

We love to watch movies and read books about courageous men and women, and even children, who stood up for what they believed in, often risking their very lives. We applaud and revere these people who, through the ages, have demonstrated true grit. We are galvanized and encouraged when we witness Howard Roark’s steadfastness in Ayn Rand’s The Fountainhead. We salute Churchill and Patton.

And in business, we marvel at Colonel Sanders (Kentucky Fried Chicken), who, at the age of 65, found himself penniless, and when he received his first social security cheque for one hundred and five dollars, he started selling his chicken recipe. Legend has it that Colonel Sanders heard 1,009 “no”s before he heard his first “yes”. That means 1,009 people said “No!” to his chicken recipe offer before he got his first “Yes.” And he was 65 years old! The rest is history. And Gerald Ford, Jeff Bezos, Andrew Carnegie, and all the other business greats inspire us, don’t they?

And now it’s your turn. Instead of whining, he insisted upon winning. Instead of living vicariously through others, like watching others enjoy their lives, why not enjoy your own life? Why not achieve great things and become a hero yourself? Do you suppose Anne Frank, Irena Sendlerowa, and the other heroes were politically correct and afraid of public opinion, and what others might say or think? How likely is it that Colonel Sanders lived on excuses and focused on why he couldn’t take chances and succeed greatly, even at 65?

Today, you are faced with multiple opportunities to discover and reveal your own greatness: in service to God and the more vulnerable in our society, and in particular, Seniors and persecuted Christians around the world, and in your own business, which is service to your own family.

As far as business is concerned, we all like to minimize our risk – it’s wise to do so, after all – and so my business partner and I created this exceptional opportunity. It’s never too late to start a new life of freedom, integrity, and happiness.

Robin Elliott   IPS Safety Inc.