Watching a TV show one night, (Halt and Catch Fire,) I heard an actor say this: “A seat opens up on a crowded train.You don’t take it. It’s OK to hesitate; maybe you’re the next stop. Maybe you’re  good Samaritan. Maybe you think you don’t deserve it.”

I could add a few options: Maybe you’re just lazy, or you don’t understand the opportunity and you don’t want to appear stupid. Maybe you’ve lost too much time and money on other opportunities and so you’ve turned into a bitter, close-minded pessimist. Maybe you don’t believe in yourself: you know you’re not disciplined, or you can’t get along with people.

I don’t know why you pass up opportunities, but as an entrepreneur, that’s been my life for nearly three decades; I find and create opportunities to make money. Some work, some don’t. That doesn’t mean I give up and start working for the supermarket packing bags or I start asking my friends and family for a loan.

Now some opportunities stink so badly, one shouldn’t even consider them, I agree. The person presenting them acts like P.T. Barnum on drugs and reeks of cigarette smoke and talks too loud and shows up in a 1999 Honda with $4,000 rims. Or it’s obvious to any person who woke up in the morning that the “opportunity” is as about as sustainable as a chocolate teapot, and “seizing that ground floor opportunity” will be like playing Russain Roulette with a full chamber of bullets. I’m not talking about those.

There are simple Buying Criteria which you can use to evaluate any opportunity. Here they are:

  1. Do you believe in the people making the offer? (their background and success track matter.)
  2. Do you believe in the product or service being offered?
  3. Is there enough money in it for you to really get your attention and warrant your time and money? Is it something you can get excited about?
  4. Are they targeting a growing target market?
  5. Do you LIKE the people in that target market and care about them?
  6. Do they have a valid Unique Selling Proposition?
  7. Do you have the necessary skills and personality type to make this work?
  8. Will you get enough guidance, training, and support?
  9. How soon can you start making money? Does this fit your needs?
  10. Can you use leverage and collaboration to build it?
  11. Is the business sustainable so that it can last a long time?
  12. What’s your gut feeling? Ask your wife, if you’re a married man, if she thinks it’s a fit for you. Our wives know us and are more intuitive than we are. Plus, it’s important to have her support.
  13. Finally, if the thing doesn’t work out, for whatever reason (nothing is guaranteed, and nothing lasts forever, remember), can you afford to lose the money you are expected to spend?

I have two opportunities you may want to consider. Contact me by email: robin@leverageadvantage.com or call me.

Robin Elliott   LeverageAdvantage.com