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In this revealing article by Jeff Desjardins, we learn: “Every year, Americans spend a mind-blowing $70.1 billion on the lottery. That works out to an average of $630 per household, representing more money spent on gambling than on books, sports tickets, recorded music sales, video games, and the movie box office – all combined!”

Now the scary things is that one-third of Americans believes that winning the lottery is the only way to become financially secure in life. But how likely is it? Your odds of winning the Mega Millions Lottery Jackpot are one in more than 135 million. You are more likely to be killed in a plane crash, die in a car accident, get killed by falling out of bed, drown while taking a bath, die from a flesh-eating bacteria, get killed by being struck by lightning, get killed by a dog, die from a snake bite or bee sting, become a movie star, get a royal flush in the first hand of poker, or date a supermodel. There is a better chance that asteroid 2004 MN4 will strike the Earth on April 13, 2029. The asteroid is about a quarter mile (400 meters) wide. You have a better chance of becoming the President of the United States or becoming a billionaire than winning the lottery.

So in spite of the fact that it is highly illogical for people to buy these lottery tickets, they buy them because they feel they have no other choice (like saving the money instead.) They have tried recruiting people for Network Marketing and 97% of them, statistically, failed. They tried selling life insurance – most people are not salespeople, especially when it comes to an intellectual product as opposed to a finite, physical product that people want, can afford, and especially when they are driven to it by fear. They have tried so many things that failed, they can’t find a job that will free them financially, and so they are desperately searching for the magic bullet: in this case, the Lottery.

Rather than trying to make money selling something that people don’t really want or need, which is typical of most overpriced, placebo effect Network Marketing products, many of which can be obtained at a far lower price elsewhere, and trying to recruiting other people to do the same, why not find a way to make real money offering things they genuinely want and need to grateful people? In fact, if the product or service is right and the price is right, it takes very little selling or persuading; one only has to introduce the option, like recommending a good movie to a friend. That way, you actually help people AND make money.

Zig Ziglar said, “You can get anything you want out of life if you’re prepared to help enough other people to get what they want.” We all want a clear conscience when we go to sleep at night. Contact me, if you like, and I will put your information on a list – which I promise I will never share – so that when good, solid options come up, you can consider them. No spamming, no pressure, your privacy guaranteed.

Robin Elliott  LeverageAdvantage.com

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