He leaned on the car and said to his wife, “Honey, I’m afraid, after all these years, that this old car has become the ‘LESS’ in ‘hopeless.’ It’s only a matter of time before she gives up the ghost completely, and I don’t want you driving her, alone, on a deserted country road, surrounded by zombies, when that happens. Time for a new car.”
When we take the time to stand back and objectively review our lives, our relationships, our businesses, and yes, our cars and our car’s tyres, we sometimes see that we’re sleepwalking into disaster, that it’s only a matter of time before the other shoe drops. And if we’re prepared to act boldly and proactively, we can avoid the coming trouble.
Why don’t we? Well, we all like to avoid change. We don’t like to rock the boat. “The devil you know.” We’re lazy. We don’t like conflict or spending money or facing facts or confronting issues. It’s normal.
But those who courageously take action are the ultimate winners in all areas of life. When you see the perfect storm brewing, it’s wise to change direction. In time to avoid it. Believe the graphs and the red flags and the signs. When fixing your car will cost more than buying a new one, well… And some things can’t be fixed. They’ve come and gone. They’re dead in the water, and you don’t have to go down with the ship. Delusion and denial will not serve you well.
Small business owners are worst at this, because there’s no boss or board of directors peering over our shoulders, no reporting to do, less urgency. And that is why so many fall from feast to famine and never create real wealth. Business continually changes with the times, and unless we stay on top of things, we will be among the casualties. We need to be early adopters, pioneers, and quick to take down our tents and move on when the time comes.
The innovators represent 2.5% of us, Early Adopters 13.5%, the Early Majority 34%, the Late Majority 34%, and the Laggards 16%. Guess who makes the money? The Early Adopters are long gone by the time the Laggards finally catch on. Look at my rough drawing, above: the Early Adopters and Innovators capture most of the market share; they can pick and choose. By the time the Early and Late Majorities have caught on, there’s a lot less market share available – most of the really good contracts have been snapped up, and the Laggards are left with the crumbs and usually end up losing their money – again.
Airplane pilots now that they should avoid storms. Replacing the tyres on your car after the accident isn’t smart, and neither is fighting off the zombies to rescue your wife on that deserted country road, when she could already have been safely home with you, watching TV or reading a book.
“You’ve got to know when to hold ’em, know when to fold ’em, know when to walk away, know when to run….”
Robin Elliott LeverageAdvantage.com