I’ll never forget the feeling of aversion, lathered over with disgust, and served up with a healthy side of disrespect, when a fellow who had asked me for help building his business slurred over the phone to me from the depths of his obese body, “Well, Robin, there’s no rush to build this business.” Here was a man who only weeks before had told us how he hated his job and how important it was for him to break free financially. But I guess if your wife supports you financially and you’re a born parasite, there’s no rush.

Jim Rohn said, “Without a sense of urgency, desire loses its value.” In any aspect of our lives, achieving our goals should be with a sense of urgency. Dan Pierce put it this way: “Every time we look at the clock, we must learn to feel a sense of urgency. We must learn to realize that ‘now’ is happening and will very soon be gone. We must look at the digits on the display and be overcome with an urge to do something before those digits change. Before ‘now’ slips through our fingers. We must look at the ink on the calendar and see an immediate opportunity to do something wonderful, incredible, or beautiful. It’s that simple. We need to change our thinking from ‘when the number changes’ to ‘before the number changes.’”

Those whom I know who achieve the most love what they do and look for ways to do more of it, better, at all times. They are addicted to the success of their projects. They eat, sleep, and drink their passionate affair with their work. They don’t waste time, they don’t get slowed down by details and problems and mishaps, and they focus like a laser beam on what they are committed to achieve and why they MUST achieve it.

Mitt Romney said, “In the private sector, there is always innovation. There’s always change. There’s always improving productivity, and if you’re not leading that, you’ll be passed and ultimately go out of business. So there’s an urgency to constantly update and renew and to rethink your enterprise.” How can you do it better, faster, cheaper? How can you reach more people more effectively, and sooner? These are the questions that beset achievers.

In order to succeed in any business venture, urgency is a vital ingredient, and it should be shared by your entire team. It’s not an optional extra. And as John P. Kotter wrote, “A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.” First, establish WHY you want to achieve your specific, measurable goal. Then, understand WHY you need to reach that goal AS SOON AS POSSIBLE. Without that, urgency is will not occur, and you will probably fail.

Does Your Spouse Say THIS? 

Robin Elliott