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For twenty-eight years, I have taught business owners about the unsurpassed value of incorporating collaboration and leverage into their business processes. These two elements are essential for real growth and sustainable success. I have helped a lot of people make a lot of money. Yet there are still four elements missing.

While collaboration is essential – Gary Goldberg said, “A good team, like a good show, comes into being when the separate individuals working together create, in essence, another separate higher entity – the team – the show – which is better than any of those individuals can ever be on their own” – as is leverage, we need to include the other four elements to be truly unstoppable.

The first missing element is global reach. Because the world is now a global village and we are experiencing unprecedented social and economic change which has to be prepared for, we need to be exposed internationally. The local plumber or national real estate business is limited by the extent of their geographic reach, exposed to risks they cannot possibly contain or even anticipate. Literally “spreading your risk” is no longer an option but a necessity.

The second element is duplication. If your skills, processes, production, and systems cannot be easily duplicated without capital expenditure or the need for people of above average intelligence, your growth is stymied. Especially when it comes to people; in North America, with our dismal average IQ of 97, we have to keep things simple.

The third element is product or service. How replaceable are you? How easily is it for your competition or new players to take you out, to undercut you, to present the same product or service in a more enticing manner? China and India are past masters at counterfeiting and knocking off products. Our competition may find it easy to provide a cheaper version our services when we have masses of immigrants and “refugees” who will work for less than minimum wage and be grateful for the work. And outsourcing another threat in this regard.

The fourth element is risk. The setup and maintenance, capital outlay, cost of expansion, overheads, and other expenses all involve risk. Personally, I am risk averse. I never invest more than I can afford to lose, and yet many people will risk too much too easily and this should be avoided at all costs.

I have now found three specific opportunities that match all criteria perfectly. Let me know if you’re interested in hearing more about them.

Robin Elliott LeverageAdvantage.com

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