Everyone goes through this phase – sometimes, on many occasions. There are things that are good to quit, of course, and there are things that are bad to quit, but I want to talk about quitting a business that you KNOW works, because it is making a lot of other people a lot of money. It’s been proven over and over again, You just think it won’t work for YOU.

There’s nothing wrong with feeling discouraged – it’s human. It’s how we react and the choices we make about those feelings that count. And those feelings arise from the stories we tell ourselves – the way we talk to ourselves, at an average rate of an astounding 600 words per minute. The story, “I have tried everything, worked hard, and nothing has worked. I may as well cut my losses and walk away and find something else. I can’t do this. I have wasted my time and money. I don’t have what it takes – I’m not smart enough / strong enough / connected enough…” And then we start making excuses for ourselves, justifying, and then we start casting blame. And then we get angry, right? And then, well… we quit.

How about this story: “Yes, things haven’t gone as fast as I expected, or the way in which I expected them to go, and it’s taking longer than I expected, and that’s normal in any business. My learning curve is taking a bit longer. But in an average, conventional business, after huge financial investments and risks, it takes around 18 months before one can even start making a profit, so I’m good! I can do this. I haven’t succeed YET. It’s coming. Like a speeding train. I know it. I have faith. It’s a matter of time. I will find ways to adjust and learn more and work smarter and harder, but nothing and nobody is going to stop me.”

Successful people are prepared to do now – take the risks, do the work, pay the price, make the sacrifices – what average people are not prepared to do, so that in the future that we are creating, we will have what others won’t have. The key to success is Patience, Persistence, and Productivity. The wealthy persevere. And they work hard.

The difference between the really rich and the poor suckers who work in a JOB (Just Over Broke) is quitting too soon. The 97% that quit are working for the 3% that refused to quit. The daily decision – yes, DAILY – to keep on keeping on is common to great people.

Winston Churchill, the man who against all odds saved the world from the Nazis, and who was personally knocked down, voted out, thrown out, and counted out many times, yet came back victorious every single time, said, “Continuous effort – not strength or intelligence – is the key to unlocking our potential. If you are going through hell, keep going. Never, never, never, NEVER quit.”

Here are three things you could do when you feel like quitting:

1. Hook up with your mentor, and make sure your mentor isn’t just some charlatan with a giant ego selling “coaching” or “training,” but someone who is currently succeeding in the same business that you are in. Talk to them. Ask for encouragement and direction, for correction, for guidance. Ask, “What would YOU do if you were in my position?”

2. Ask yourself what you are AVOIDING DOING – that is often the key. Fear, low self esteem, impatience, or laziness are often the simple barriers, and we need to be honest with ourselves. Too many of us are, in fact, addicted to our comfort zones. Ask yourself this: “If I was going to be tortured to death if I didn’t reach this goal, withing this amount of time, what would I do differently? What would I start doing, stop doing, or do more of?”

3. Measure what is working and what is not working and make adjustments, but be sure you’re not just being impatient. Everything that you say, do, read, hear, and think is either taking you towards your goal or away from it.

Henry Wadsworth Longfellow wrote, “The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.” Stand with the champions. Model yourself after Olympic Gold Medal Athletes, Churchill, and the winners (not the whiners) in your organization. EXPECT to win. Plan to win. Find reasons why you will succeed instead of fail, and focus on the possibilities, the potential, and the positives. You can do this. Join my business and I will personally show you how.

Robin Elliott LeverageAdvantage.com