It’s easy to set goals, however when it comes to achieving them, it takes a little work. Confucius wrote, “The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.”

You don’t reach a major objective with a part-time commitment or shoddy tools. And without a clear and uncompromising focus, forget about those dreams you claim to want to make true: you can’t chase two rabbits.

If you want to reach your goal in sales and recruitment, for example, what skills would you have to develop? Well, how about sales skills, public speaking ability, communication skills, your vocabulary, product knowledge, how to dress and groom your self professionally, and the ability to read and understand body language?

Jim Rohn said we should work harder on ourselves than we do on our work, and I agree. Setting outrageous goals, printing business cards, posting on Facebook… all these are meaningless without a decent Plan of Action and the skills necessary to make all your dreams come true. If you’re serious about your objectives, get serious about how you will achieve them.

The top salespeople agree that there are three basic fundamentals to their success:

1. The tools required as discussed above – and continually improving on them.

2. True, unfaked, genuine and sustained enthusiasm through thick and thin. This is based on your belief that, sooner or later, you will reach your goals.

3. Understanding Zig Ziglar;s famous assertion that “You can get anything you want out of life if you are prepared to help enough other people to get what THEY want.” If you don’t genuinely care about the people you serve, sell, and recruit, any success will be short lived. Their success is your success.

I think Paul J. Meyer captivated the above in his quote, “Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must, inevitably, come to pass.” Find a solid mentor, build a powerful team, work hard on your skills, and you can’t help but succeed in the long run.

Robin Elliott