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I acquired a set of used electric drums. Setting them up, position the high tom toms and the floor tom tom, the crash and ride cymbals, and the kick pedals, the throne and the different heights, tones, legs, and volume, learning to patch in music, the headphones, and all that took time.

Continually adjusting, optimizing, changing, and reacting is part of being in business. People come and go, and nothing lasts forever. Laws and circumstances, weather and opportunities, products, services, values. As we get older and in some cases wiser, our objectives and needs change, our energy and our values. The world continually changes. Smart entrepreneurs adjust their sales to accommodate the wind. And we are proactive. We “skate to where the puck will be, not where it is now.”

Businesses that survive and thrive are run by forward thinking, bold, inventive entrepreneurs, not franchisees or itinerant salespeople. Ideas and services become outdated, and we need to see that coming. Hyperinflation faces us today. The US dollar is going the way of the dodo. New forces, new opportunities, new realities that are denied by the mindless masses now will be fantastic opportunities for those who are up to date on realities. Positioning to benefit from future needs is what wealthy people do, and what smart poor people do to become wealthy.

Successful business owners don’t shrink from challenges – they embrace them and create solutions that people will pay for. They “know when to hold ’em, when to fold ’em, when to walk away, when to run.” And they take risks and are optimistic. They are courageous and they know that they cannot do it alone, so they build win/win, collaborative relationships that outlast hard times and create value for all.

I’ve been in business for 28 years, and I experienced a lot before that. I have seen how and why business owners flourish or fail, and I teach business owners to reduce risk and increase profits using collaboration, leverage, joint ventures, strategic alliances, and foresight. I point them at lucrative opportunities and support them. And I have a good track record.

Like a set of drums, your business needs to be constantly adjusted and tweaked until it runs perfectly, and then things change and evolve or devolve, and you continue to adjust. And that is how you succeed and become wealthy. Constant change, improvement and evolution – personally, as well as in your business – is essential. Embrace change, see it coming, and have fun!

Robin Elliott LeverageAdvantage.com

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