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Men and Women who succeed in business of any kind – those producers who take personal responsibility for their income and not via a job – share a particular attitude and mindset that works. Those who don’t, simply fail. And while not all failures can be attributed to the fault of the entrepreneur – acts of God, and so on, it mostly is our fault.

The transition from employee to entrepreneur is difficult for most, while for the real entrepreneur it’s a wonderful liberation. Of course background and conditioning have an effect – this video is most enlightening – but the most important factor is attitude. In the final analysis, the defining factor is mindset. Please note that when I talk about “entrepreneurs,” I’m not talking about franchisees – employees who buy an expensive job and continue to take orders and demand that the franchisor take ultimate responsibility for the franchisee’s success or failure.

I’m talking about lasting success, not a lucky break, a flash in the pan, being at the right place at the right time, or buying a business that is already so successful that it’s hard to fail; I refer to the self made person who builds lasting success and bounces back from failures.

And we can’t discuss mindset without referring to the underlying foundation of both success and failure in business – values – as clearly defined in the wonderfully revealing video referred to above: “Four certain crucial, central virtues – integrity of marriage, industrious, religiosity and plain honesty. Without those, you cannot have a self governing community. Without them, we will have a permanent lower class.” And that leads to the welfare state, so passionately embraced and constructed by politicians like Obama.

So, what is the ideal mindset for progress and production in business? We know, for example, that married men – not those shacking up with women whom they don’t love or respect enough to marry – are more productive and better, more reliable workers than single men. Those with specific, written goals, entrepreneurs who have a compelling “WHY” that will not be denied – a definite purpose, those who refuse to pass the buck but take personal responsibility for the consequences in their lives, and those who believe they have a specific responsibility to their God, their society, their family, their offspring, their parents – someone or something outside of themselves.

Successful business owners, be they network marketers, Donald Trumps, shoe polishers, auto shops, roofing business owners, plumbers, or authors, are driven people. Their goals and objectives drive them through the tough times. And they tend to surround themselves with like minded people – winners, not whiners. They read, they are lifetime learners, and they are humble. Most of all, they are self disciplined. A successful entrepreneur is seldom obese, a smoker, a drinker, late for meetings, or badly dressed. And they are well groomed, because they have a healthy self respect. Donald Trump doesn’t drink, smoke, or use bad language. I certainly can’t imagine him smoking pot.

Authenticity, integrity and decency are hallmarks of these winners – they are not politically correct hypocrites or passive aggressive back stabbers; you know where you stand with them.

Finally, Ayn Rand wrote that the woman a man chooses is a direct reflection of his self esteem. Men who hire prostitutes (or marry them), who marry women who dress and look like hookers, who marry women half their age, who leap from marriage to marriage to marriage, who refuse to marry, or can’t keep their eyes or hands off the waitress in the restaurant, who have affairs, and who hire slutty skanks reveal a whole lot about what they really think of themselves. Big red flag.

Real entrepreneurs love their businesses, are good at what they do, and provide 90% of the employment in the world. They are the engine that drives capitalist societies.

Robin Elliott Leverageadvantage.com

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