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“Sea turtle hatchlings have an inborn tendency to move in the brightest direction. On a natural beach, the brightest direction is most often the open view of the night sky over, and reflected by, the ocean. Hatchlings also tend to move away from darkly silhouetted objects associated with the dune profile and vegetation. This sea-finding behavior can take place during any phase and position of the moon, which indicates that hatchlings do not depend on lunar light to lead them seaward.

Disorientation from artificial lighting causes thousands of hatchling deaths each year in Florida and is a significant marine turtle conservation problem.” From the Florida Fish and Wildlife Conservation Commission.

As with baby sea turtles, people are inundated with choices and confusing and conflicting messages these days. The values that once built proud civilizations are now being overturned and distorted by political correctness, the media, Hollywood, the crooked politicians, and groups that have a vested interest in destroying the family and traditional, decent values.

In business and our personal lives, our values determine our choices, decisions, and progress, our wellbeing, our peace of mind, health, prosperity, and family unity. We need a guiding light, as it were – clearly defined values that guide our lives and our purpose. That is why Stephen Covey wrote, “Happiness – in part at least – is the fruit of the desire and ability to sacrifice what we want for what we want eventually,” and “if the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” Choose your wall carefully.

It seems to me that few people these days can summarize their values with clarity and conviction. Situational Ethics and fear of the opinions of others and government goons, instead of integrity, seem to guide their choices. However, there comes a time when we grow up and realize that the foundation of our joy and success is not our connections or what we have, but what we believe and what guides us.

Our values determine our priorities in life, and those priorities should lead everything else. When we get to the point of rediscovering our true values, what is honestly important and right for us, without pressure from groups and individuals who have ulterior motives, we are ready to start living fulfilling and successful lives. Mr. Covey again: “We may be very busy, we may be very efficient, but we will also be truly effective only when we begin with the end in mind.” Which light will you follow? The one true light or many confusing and misleading artificial lights?

I feel fortunate indeed to have found a cohesive group of strong people who share and support my values and my family, and I encourage you to remember that surrounding yourself with others who share your values is integral to your ongoing growth and happiness.

Robin Elliott LeverageAdvantage.com

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