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For the average airplane passenger, we might think that the best way to get through turbulence would be to speed up and get out of there as fast as possible. Pilots know, however, that when they hit turbulence, they should slow down, not speed up. It’s like hitting speed bumps in a car – you should slow down – that’s what they’re there for.

I have seen it in my own life: when things slow down, we tend to speed up. And that is not always the right thing to do. We start rushing around frantically and doing more damage than good. We start connecting with the wrong people and poor prospects. We start cold calling, putting pressure on people to buy, leaping into all kinds of get rich quick schemes. We skip the “due diligence” part.

Instead, we need to get back to basics. Refocus on what matters most. Slow down. Decide what is urgent and what is important. Self control is important during trying times. A missionary once told me about his version of CPR during rough times: Church, Read the scriptures, and Pray. In business, there are a few basics we need to lock onto during those turbulent periods in addition to the missionary’s advice.

1. Realize that business, like life and the seasons, is cyclical. Change and loss is normal.

2. Take responsibility, but don’t take things personally. Get your ego out of the way.

3. Simplify, analyze, measure. Evaluate ROI. This objective approach helps us calm down and get perspective.

4. Get good advice, and not from a bank manager or financial planner unless you know them well.

5. Find the 10% that generates the best ROI and focus on that.

6. Follow up on leads.

7. Hold your pose: fake it until you make it.

8. Ask for help from the right people.

9. Think things through before investing or jumping into new activities. Stick with what you’re good at and play to your strengths.

10. Get rest, get exercise, and don’t neglect your family, friends, and clients.

Robin Elliott LeverageAdvantage.com

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